# **Gen AI at Work Events**

## Shaping the Future Work

Spanning across 44-cities in Asia Pacific, Japan, EMEA, LATAM and North America, **Gen AI at Work** is an event series for business and IT leaders to discover how Gemini and Google Workspace are fundamentally changing the modern workplace.

Through inspiring keynotes, dynamic live demos, and insightful customer panels, we’ll show you the tools you need to successfully integrate GenAI into your organization. Learn how to drive efficiency, foster innovation, and enhance security with confidence.

Let's shape the future of work, together.

## Join us for a Gen AI at Work event near you

### AMER

- [Toronto  
September 9  
Register now](https://workspace.google.com/events/intl/en-ca/gen-ai-at-work-toronto/google-toronto)
- [New York  
September 18th  
Register now](https://workspace.google.com/events/gen-ai-at-work-new-york/google-new-york)
- [Sunnyvale  
November 13](https://workspace.google.com/events/gen-ai-at-work-sunnyvale)

### APAC

- [Hong Kong  
September 9  
Register now](https://workspace.google.com/events/genaiatwork2025-apac/register-hong-kong)
- [Auckland  
October 23  
Register now](https://workspace.google.com/events/genaiatwork2025-apac/register-auckland)

### EMEA

- [Dubai  
September 16](https://workspace.google.com/events/gen-ai-at-work-dubai)
- [Istanbul  
September 18](https://workspace.google.com/events/gen-ai-at-work/istanbul)
- [Johannesburg  
September 30](https://cloudonair.withgoogle.com/events/gen-ai-at-work-south-africa)
- [Brussels  
October 1](https://workspace.google.com/events/gen-ai-at-work-brussels)
- [Kuwait  
October 1](https://workspace.google.com/events/gen-ai-at-work-kuwait)
- [Cape Town  
October 2](https://cloudonair.withgoogle.com/events/gen-ai-at-work-south-africa)
- [Sofia  
October 14](https://workspace.google.com/events/gen-ai-at-work-sofia/soho)
- [Helsinki  
October 28](https://workspace.google.com/events/gen-ai-at-work-helsinki)
- [Oslo  
November 13](https://workspace.google.com/events/gen-ai-at-work-oslo)

### LATAM

- [Coming Soon](https://workspace.google.com/events/gen-ai-work-hub?#)
- [Coming Soon](https://workspace.google.com/events/gen-ai-work-hub?#)

#### Why attend?

Learning: You’ll get a hands-on first look at emerging workplace trends in generative AI, the latest developments in Gemini for Google Workspace, and hear real-life use-cases of how Google Workspace customers and partners are putting generative AI to work at work—and the measurable results that follow.

Live Demos: See the latest Gemini for Google Workspace live demos, where you’ll also learn best practices for deploying generative AI for your organization.

Networking: Meet and network with your generative AI peers as well as Google experts, customers, and partners during networking breaks and a catered reception.

## Put Gemini to work for you

Request a City [Request a City](https://workspace.google.com/events/gen-ai-work-hub/form)

Gemini helps create pitch materials to progress sales opportunities and accelerate revenue.

[Sales](https://workspace.google.com/solutions/ai/sales/)

Gemini helps generate campaign briefs, project plans, and presentations.

[Marketing](https://workspace.google.com/solutions/ai/marketing/)

Gemini helps draft personalized email replies to customer inquiries.

[Customer service](https://workspace.google.com/solutions/ai/customer-service/)